On June 7, NVIDIA CEO Jensen Huang visited two internet cafes in Seoul, South Korea, meeting with KRAFTON Chairman Chang Byung-gyu and NCSOFT CEO Kim Taek-jin. The discussions focused on embodied intelligence, humanoid robots, and new gaming applications built on NVIDIA's recently launched PC superchip RTX Spark. This marked the third day of Huang's four-day visit to South Korea, during which he has engaged extensively with the country's gaming and technology sectors.
Huang Meets Gaming Executives at Seoul Internet Cafes on June 7
According to Korean media reports on June 7, Huang visited two internet cafes in Seoul where he held separate meetings with KRAFTON Chairman Chang Byung-gyu and NCSOFT CEO Kim Taek-jin. The core topics of both meetings centered on embodied intelligence, humanoid robots, and new gaming applications utilizing NVIDIA's RTX Spark chip.
Since arriving in South Korea on June 5, Huang has actively engaged with the country's gaming industry. On the first day of his four-day visit, Huang met with members of the T1 esports club, including Korean star esports player Lee Sang-hyeok (Faker).
KRAFTON Partnership Focuses on Embodied Intelligence and Robotics
KRAFTON's predecessor, Bluehole, was founded in 2007 by former NCSOFT employees. The company's early success came from the MMO game TERA. In 2017, PUBG Studios under Bluehole developed PlayerUnknown's Battlegrounds (PUBG), led by Brendan Greene, which gained global popularity. The company rebranded to KRAFTON in 2018.
KRAFTON operates under an "alliance studio" structure, with multiple domestic and international studios including PUBG Studios, Unknown Worlds, and Striking Distance.
The partnership between KRAFTON and NVIDIA has lasted for multiple years. In April last year, KRAFTON executives visited NVIDIA's headquarters in California and held closed-door discussions with Huang on robotics and next-generation frontier technologies. Earlier this year, KRAFTON established Ludo Robotics, a startup focused on embodied intelligence in the United States, with KRAFTON CEO Kim Chang-han personally serving as its head.
NCSOFT Integrates NVIDIA Technologies in Aion 2
NCSOFT was founded in 1997 and focuses on the domestic Korean and broader Asian markets. The company is considered synonymous with Korean MMORPGs, with franchises including Lineage, Aion, Blade & Soul, and the Guild Wars series developed by Western studios.
During the meeting with Kim Taek-jin, Huang discussed the deep integration of gaming and AI and revisited the two companies' past close cooperation. Both parties subsequently attended a player event and appeared at an Aion 2 livestream.
Aion 2 represents the latest technological collaboration between the two companies. The game fully integrates NVIDIA's latest graphics technologies, including DLSS Frame Generation for AI-powered frame generation and NVIDIA Reflex technology for reducing system latency in competitive games, aimed at enhancing visual performance and operational responsiveness.
Huang Meets Hyundai Chairman and Attends Baseball Event on June 7
Earlier on June 7, Huang held a lunch meeting with Hyundai Motor Group Chairman Chung Euisun at a famous Korean cold noodle restaurant in downtown Seoul.
Huang will also attend a baseball game at Jamsil Baseball Stadium in Seoul, serving as the ceremonial first pitch guest for a game hosted by the Doosan Bears. NVIDIA maintains a close long-term partnership with Doosan Group, particularly with its robotics subsidiary Doosan Robotics.
Visit Schedule Includes June 5 Arrival and June 8 Startup Session
This is Huang's first visit to South Korea in 7 months.
According to Yonhap News Agency, when Huang arrived in South Korea on June 5, he told media that he had prepared a "surprise" gift for Korea. On the evening of June 5, Huang dined at a Korean barbecue restaurant in Seoul with SK Group Chairman Chey Tae-won, LG Group Chairman Koo Kwang-mo, and NAVER Board Chairman Lee Hae-jin.
On June 8, Huang will hold a closed-door meeting with representatives from Korean AI and robotics startups. Beyond industry and academia, Huang will also strengthen public engagement by appearing on the popular Korean talk show "You Quiz On The Block."
FAQ
What did Jensen Huang do in Seoul on June 7?
On June 7, Jensen Huang visited two internet cafes in Seoul where he met with KRAFTON Chairman Chang Byung-gyu and NCSOFT CEO Kim Taek-jin to discuss embodied intelligence, humanoid robots, and gaming applications using NVIDIA's RTX Spark chip. Earlier that day, he also had a lunch meeting with Hyundai Motor Group Chairman Chung Euisun.
What NVIDIA technologies are integrated in NCSOFT's Aion 2?
Aion 2 integrates NVIDIA's DLSS Frame Generation technology for AI-powered frame generation and NVIDIA Reflex technology for reducing system latency in competitive games, aimed at enhancing visual performance and operational responsiveness.
When did Jensen Huang arrive in South Korea and what is his schedule?
Huang arrived in South Korea on June 5 and is conducting a four-day visit. On June 5, he met with T1 esports club members and dined with executives from SK Group, LG Group, and NAVER. On June 7, he met with gaming and automotive industry leaders. On June 8, he is scheduled to hold a closed-door meeting with AI and robotics startup representatives.
