Pudgy Penguins Launches Vibes Series 3 at Target Stores Nationwide

Pudgy Penguins launched Vibes Series 3 trading cards in Target stores nationwide across the US this week, marking the NFT project's largest retail expansion to date. The release lifted total Vibes cards in circulation to around 15 million and introduced Moonbirds NFT characters, new gameplay mechanics, and street-artist artwork. The move extends a physical-product strategy that already placed Pudgy toys in more than 2,000 Walmart stores and at Walgreens, as the franchise presses to become a mainstream consumer brand.

Vibes Series 3 Introduces New Gameplay Features and Moonbirds Characters

The card game, developed in partnership with Orange Cap Games, spans both physical and digital play. Series 3 follows two earlier sets and introduces new gameplay mechanics, original street-artist artwork, and appearances from characters in the Moonbirds NFT collection. The set adds new card types and tiered Soulbound Tokens for holders of digital Pengu Cards, tying the physical product back to on-chain ownership.

Pudgy Penguins Expanded to 2,000+ Walmart Stores in 2023

Pudgy toys entered more than 2,000 Walmart stores in 2023, with more than one million units sold in the 12 months to May 2024. The brand later expanded to Walgreens before placing the trading card line in Target stores nationwide this week. Luca Netz acquired the project in 2022. The company launched Pengu Clash on The Open Network in 2025 and the Pudgy Party mobile game, which passed one million downloads before a discontinuation announcement.

NFT Holders Receive 5% Revenue Share from Physical Products

Pudgy Penguins ranks as the fourth-largest NFT collection by market capitalisation. Holders of the underlying NFTs receive 5% of net revenue from physical products featuring their individual penguins, an arrangement that rewards on-chain ownership as shelf sales grow.

FAQ

What did Pudgy Penguins launch at Target stores this week?

Pudgy Penguins launched Vibes Series 3 trading cards in Target stores nationwide across the US this week. The release lifted total Vibes cards in circulation to around 15 million and introduced Moonbirds NFT characters, new gameplay mechanics, and street-artist artwork.

How many Walmart stores carry Pudgy toys?

Pudgy toys entered more than 2,000 Walmart stores in 2023, with more than one million units sold in the 12 months to May 2024. The brand later expanded to Walgreens before placing the trading card line in Target stores nationwide this week.

What revenue share do Pudgy Penguins NFT holders receive?

Holders of Pudgy Penguins NFTs receive 5% of net revenue from physical products featuring their individual penguins. Pudgy Penguins ranks as the fourth-largest NFT collection by market capitalisation.