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X Rolls Out Rebuilt AI-Powered Ad Platform in April 2026, Biggest Overhaul in 20 Years

GateNews

AI Industry News

2026-05-01 00:52:44

According to X, the platform began a phased rollout of a rebuilt advertising platform in April 2026. The move marks its biggest ad system overhaul in approximately 20 years as the company shifts more of its advertising tools to AI. The new Ads Manager uses AI-based targeting and ranking based on real-time user behavior and on-platform context to place ads, alongside simpler campaign setup and more controls for advertisers.

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