Naver Launches AI Tab Beta as Google Gemini Enters South Korea Search Market

Gate News message, April 24 — Naver announced the start of a closed beta for AI Tab, its new conversational search feature, following Google's launch of Gemini in Chrome in South Korea.

AI Tab will appear alongside Naver's existing search tabs, offering users a dedicated space for conversational queries. Unlike AI Briefing, which provides summaries, the new tool focuses on chat-style interactions.

Naver plans to invest over 100 billion won (approximately $67.4 million) through 2028 to develop structured training data in partnership with EBS, South Korea's public educational broadcaster, and Doosan, a major South Korean industrial group.

According to Internet Trend data, Naver commands 63.83% of South Korea's search market, while Google holds 28.67%.