According to The Economic Times, Strique, an India-based marketing software startup, unveiled an autonomous performance marketing platform for direct-to-consumer and ecommerce brands. The platform integrates with Meta, Google, TikTok, Shopify, and customer relationship management tools to audit campaigns, generate creative directions, and reallocate budgets based on live performance signals.
The latest version attracted over 500 sign-ups in its first 30 days. Early users, including INC5, CottonWorld, and Crimzon, reported improved return on ad spend and revenue, though figures were not independently verified.