Meta Announces New AI Product Group to Integrate Chatbots into WhatsApp and Instagram

Gate News message, April 16 — Meta has announced the creation of a new top-level product group dedicated to consolidating generative AI across its services, including WhatsApp and Instagram, according to CEO Mark Zuckerberg. The company will begin by building creative AI tools, with the long-term goal of developing AI personas that can assist users in diverse ways.

Meta’s initial rollout will focus on testing text-based AI chatbots on WhatsApp and Messenger, styled similarly to ChatGPT. The company plans to leverage these tools to help businesses with sales and customer support. Instagram will also receive AI-powered filters and new ad formats, alongside video and multi-modal experiences.

According to Axios, Ahmad Al-Dahle, a former Apple executive, will lead the project under Chief Product Officer Chris Cox. The move positions Meta alongside competitors including OpenAI’s ChatGPT, Google’s Bard, and Snapchat’s custom-trained chatbot, as major tech companies race to integrate generative AI into their platforms.