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ByteDance's Douyin to Launch Paid Subscription Tiers Up to 5,088 Yuan Annually, Integrate With Douyin Shopping

2026-06-01 14:57:55

According to 36氪, ByteDance's AI chatbot Douyin (Douyin AI) will launch paid subscription tiers in mid-June, with options ranging from basic to professional versions. Monthly subscriptions will cost up to 500 yuan, while annual plans will reach 5,088 yuan; free services will continue. The company plans to deepen integration with Douyin e-commerce in Q3, using subsidies to drive traffic to Douyin Mall, with full operational rollout in Q4. Product recommendation cards inserted into conversations have achieved over 3% click-through-to-detail conversion rates since April.

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